The Georgia Fruit and Vegetable Growers Association loves UGA football almost as much as their locally grown produce. They gave us plenty of freedom to create a silly integrated campaign with a couple of homegrown football stars who fully embraced their quirky new NIL deals (Paid social, organic). Director/Editor: Tom Rittenhouse;; Production Company: Chomp Pictures; Producer: Adam Jordan; CD: Greg Grantham; Sr. AD: Emily Kurek; SVP, Acct Management: Julie Crow; Account Supervisor: Brooke Hyland
It was easy for a tiny idea to become a serious passion project with the help of a glassblower, a miniature artist and a crazy shared vision (Jeff Holman, Justin Godbey & Jared Fernandes + Karen Anderson and Nate Nardi).
In addition to the good they do all year long, CURE sells flags every September for Childhood Cancer Awareness Month that literally funds critical research and much-needed hope (Website, paid social, LinkedIn). Meaningful work like this never feels like work.
Deep Eddy, Austin’s scrappiest vodka, needed a high-energy team to reinvigorate their social playbook and generate original content weekly for things like launching lime vodka and touting real fruit juice.
To help Cricket celebrate Black Music Month, we sat down with Big Boi, one half of the mighty Outkast, to get his take on the impact of African American music on culture. Shot on location at the legendary Stankonia studios.
Production Company: Picture Perfect. Director: Willie Giles; Producer: Chelsea Phillips Tafoya; Agency Producer: Matt Thomason
Southern Company is a proud sponsor of Matt Kuchar, who was very patient with our hijinks. Director: Bob Rice; Production: Pogo; Edit: Beast; Sound: Tunewelders; Sr. AD: Justin Godbey; Producer: Matt Thomason; CD/Copy: Greg Grantham
The most iconic image of what would be the brand's breakthrough campaign, #LongLiveLongWeekends, shot by Kate T. Parker. For years, the hotel focused on the business traveler. Turns out, Staybridge Suites is pretty great for their families too. CD: Mike Schatz; AD: Erika Harvey; ACD/Copy: Greg Grantham
Going all in with big personalities and my-larger-than-life team, this social series teases the ridiculous rivalry of Team Chuck vs Team Shaq vs Team Brees. CDs: Greg Grantham (Shaq/Barkley/Brees); Brett Stacy/Marc Linquist (Shaq/Brees). Director: Tom Rittenhouse (Shaq/Barkley); Producers: Matt Thomason (Shaq/Barkley) & Calvian Florian (Shaq/Barkley); Copy: Jared Fernandes (Shaq/Barkley) & Edit: Taylor Lechleiter
Pitchwork for what was once billed as the world's largest aquarium. ACD/Copy: Greg Grantham; AD: Matthew Richardson
Proud to be part of the launch team for Conan on TBS, with the coolest part being that all work was shared with and approved by Conan himself. Also, contributed a sketch idea that made it on air in its first few weeks: A sidekick for Andy, Conan's sidekick. CD: Mike Schatz; ACD/Copy: Greg Grantham
Wrote for the launch of Conan's new show, pitched in on key art concepts for his wild city tours and contributed a sketch idea that made it onto the show in its first few weeks: A sidekick for Andy, Conan's sidekick.
Each year, Southern Company sponsors the Payne Stewart Award which honors a golfer whose achievements can be measured on and off the course. Edit: Hero; AD: Justin Godbey; Producers: Matt Thomason (Langer) & Renee Royal (Cink); Director: Chuck Roseberry (PGATE); Copy: Jared Fernandes
(2024 Telly Award Winner) Saving energy and money is easier than most people think, and can even be kinda fun. Also shot for print, web, social (Reels). GCD: Greg Grantham; CDs/Motion: Brett Stacy & Justin Godbey; Producer: Alex Kreuter; Editor: Taylor Lechleiter. Production Company: Southend.
CinemaCon is one of the movie industry’s biggest weeks of the year for actors, studio execs, theater owners, concessions—basically anyone who has anything to do with the movie-going experience. As a presenting sponsor of the awards show, Coke annually sets up its big night with a video that sets the tone for the event. A little entertainment for the entertainers themselves. AD: Erika Harvey (2018); Edit: Carlton Eden (2018); Animation Supervisor/Sr. AD: Justin Godbey (2017/18); Animation: Anna Masuzawa (2017) Sound: Tunewelders
Atlanta’s first pro rugby team—Rugby ATL—needed a little grit and a lot of in-your-face attitude (this is SEC country after all), so we boldly stamped it into their manifesto.
ACD: Jeff Holman; Art Director: Sean Chance
Aflac does lots of good for people, especially for kids with cancer. Each year the company creates a video to help raise funds for the year ahead. We wanted to take a more personal approach to the story with the spotlight squarely on Ethan Daniels and his amazing family. CD: Greg Grantham; DP: Tom Pritchard; Second cam/Edit: Taylor Lechleiter; Producer: Matt Thomason
Recently I led a team that developed the look and feel of the ADDYs, perhaps the ad industry’s biggest night of boozing, schmoozing and self-congratulation. We called it Made in Atlanta, and work included AR posters at the event, social and digital banners as well as lots of playful merch. CD/Copy: Greg Grantham; AD: Justin Godbey
Bristol Motor Speedway is unlike anywhere else. Witnessing a few races trackside made it extremely easy to capture the tone of NASCAR's baddest track. CD: Mike Schatz; ADs: Matthew Richardson, Judson Cowan; ACD/Copy: Greg Grantham
Chipper Jones loves skeet shooting as much as he loves baseball. "Pull!" So we mashed up both just for the Hall of Famer, thanks to some custom props and a little movie magic from Deeb Studios. CD: Mike Schatz; Copy: Greg Grantham
We rebranded CSE to You Are Here (YAH) in 2019, which included a punchy manifesto and tagline reminding us to spend more time playing on the human side of marketing. CD/Copy: Greg Grantham; AD: Erika Harvey; Designer: Jason Dempsey
For 100 years, Alabama Power has played a part in every neighborhood it serves. They’re all in, to say the least. And as a community partner, they proudly support college football across the state, bringing a gameday spirit to literally everything they do. We featured real lineman and customized several school-themed bucket trucks for this silly social & stadium jumboscreen spot.
CD: Greg Grantham; DP: Tom Rittenhouse; Producer: Aragorn Fenton; AD: Justin Godbey; Copywriter: Jared Fernandes; Editor: Taylor Lechleiter
Georgia EMCs are fond of their renewable efforts, which are full of fun facts. One of my favorite all-time headlines that never sold. AD: Ty Wong
We recently helped launch Coke’s first new flavor in 10 years, and did it with the creative freedom of an immersive Web AR journey. The result was an iOS “quicklook” experience which allowed consumers to scan and explore several worlds on their iPhones: The Orange Vanilla Lounge, Refreshment Island and Twisted Galaxy. CD: Greg Grantham; AD: Justin Godbey; VP Innovation Tech: Ricardo Olivo; Copy: Jared Fernandes
From TBS to TNT, I've written for a number of shows that may or may not still be on air.
Making commercials at Spring Training is always nuts, and sometimes the craziest, creepiest concept actually wins out. Justin was a good sport.
CD: Mike Schatz; ACD/Copy: Greg Grantham; Director: Deeb; Homer: also me
I like to think we all share a love of indigestion relief and light-hearted headlines.
The fastest growing natural gas provider wanted to thank its customers for their rapid success, in a very personal way. CD: Mike Schatz; Copy: Greg Grantham; Director: Deeb
Baseball fans know that utility man Martin Prado is your guy. For anything. As you can see, he literally does it all. Director: Deeb; CD: Mike Schatz; ACD/Copy: Greg Grantham
The campaign plays up the "pretty" and "sweet" sides of Georgia's nine distinct regions, ya'll. ACD/Copy: Greg Grantham; AD: Zach Silverman
Each Hotel Indigo is as unique as the neighborhood it shares. Operating as part copywriter, part historian, I got to research and write these stories which focused on the five blocks around the hotel, for more than a hundred hotels around the world.
Woodruff Arts Center is conveniently located in downtown Atlanta, yet often overlooked as a cultural hot spot. Find Your Center, a vibrantly fresh campaign targeting 20-somethings looking for a change of pace, set out to change all that. ACD/Copy: Greg Grantham; AD: Matthew Richardson
For Cricket Wireless, green means go -- go do more of what you love for less, as these posters point out to countless customers who see them at Live Nation venues across the country. AD: Erika Harvey