The Partnership, CD – Atlanta, GA 2024-Present
CSE/Treefort/You Are Here (Cooper Holdings), GCD – Atlanta, GA 2016-2023
Blue Sky Agency, ACD/Copywriter – Atlanta, GA 2007-2016
Havoc Agency, ACD/Copywriter – Atlanta, GA 2006-2007
Momentum Worldwide (IPG), Sr. Copywriter – Atlanta, GA 2005-2006
CMG/PowerPact, Sr. Copywriter – Richmond, VA 1998-2005
Elon University, B. A., Journalism
What have I been up to?
CURE / Childhood Cancer Awareness Month
Launched a heartfelt website site, along with a paid and organic social campaign, designed to sell flags every September for Childhood Cancer Awareness Month. Every dollar raised helps fund critical research and much-needed hope.
Naples Comprehensive Health (NCH) / Brand Launches, Integrated Campaigns
Oversee all integrated creative for AOR relationship across internal and external communications, including broadcast and social campaigns, philanthropy, HR, PR, and respective medical service lines.
Georgia Fruits and Vegetable Growers Association / Social Content
Created a series of fun, farm-fresh paid and social content reminding Georgians that they don’t have to go to a farmer’s market to find fresh fruits & veggies. We teamed up with two UGA football players who went a bit overboard with their tasty new NIL deals.
Deep Eddy Vodka / Social Content, Brand Launches
Poured on quick-turn, highly targeted, playful social content that leaned into authenticity, real fruit, and local roots for Austin’s fast-growing, super spirited brand.
Southern Company / Georgia Power, Alabama Power
Managed multimedia campaigns around long-standing sponsorships of pro golfer Matt Kuchar and the meaningful Payne Stewart Award as well as social content and identity. Recently wrapped up two fully integrated energy-efficiency campaigns as well.
AT&T / Cricket Wireless
Led local field marketing creative efforts while integrating national/title sponsorship partners for storylines across WWE and HBCU programs such as the MEAC/SWAC Celebration Bowl. Also, oversaw a social/web series for a digital literacy campaign to help parents navigate the craziness that comes with giving teens their first phone.
IHG / Staybridge Suites, Hotel Indigo
Served as day-to-day writer and creative director, also concepted and wrote Long Live Long Weekends campaign that targeted families of business travelers to encourage more spontaneous summer getaways. For Hotel Indigo, deep research helped me craft neighborhood stories that informed interior design motifs around the globe.
The Coca-Cola Company / Sprite, Coke, Diet Coke, Orange Vanilla
Launched integrated programs for The Winter Olympics, NASCAR sponsorships, My Coke Rewards, plus scannable mobile experiences for Diet Coke & Orange Vanilla (Web AR), and produced enough concept decks to fill a bottler truck. To connect Coke drinkers with influencers across lifestyles, I directed The Coca-Cola Kitchen series that pushed the limits of remote production kits.
Major League Rugby / RugbyATL
Kicked off Atlanta’s first, yet short-lived pro rugby team which included all identity, web, social strategy, merch, photography and working my new rugby lingo into casual conversations at every opportunity.
Georgia Dept. of Economic Development /Tourism
Wrote majority of print for “Pretty.Sweet” campaign, including radio campaign targeting travelers in neighboring states.
TBS / Conan
Created copy and content across all media to launch TBS’ biggest initiative, Conan’s new show, including a sketch used within the show’s first few weeks. Currently hooked on his podcast.
MLB / Atlanta Braves
Shared all copywriting and concepting to energize a fan base for one of the biggest brands in the game; worked with players at spring training to shoot 10+ social/broadcast spots on-location annually. Truly baseball heaven.
Note: Taught Competitions and Headlines classes at Creative Circus 2015-2016
RECOGNITION
Telly Award / 2024 Creative Campaign for Georgia Power
ADDYs / Conan & Atlanta Braves, Nat'l & Regional TV
Webby / MindsEye-Atl.com, Corporate Communications (copy)
New York Festivals / Microsoft, Radio finalist
CASE Award / Berry College, Institution-Wide Branding
Globe Award / Lexus, Best Use of Direct Mail