We recently helped launch Coke’s first new flavor in 10 years, and did it with the creative freedom of an immersive Web AR journey. The result was an iOS “quicklook” experience which allowed consumers to scan and explore several worlds on their iPhones: The Orange Vanilla Lounge, Refreshment Island and Twisted Galaxy. CD: Greg Grantham; AD: Justin Godbey; VP Innovation Tech: Ricardo Olivo; Copy: Jared Fernandes